Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, 6 February 2011

Backslashed

Every revolution, every movement, every policy, every strategy has its backlash moment. This is the social media backlash. However, in a clear reflection of the way the world currently is, the backlash is not coming from mainstream traditional media. It's coming from within.

Within the space of 3 days, 4 people mentioned the book The Net Delusion to me. There seemed to be a bit of a buzz, and despite one person who recommended it doing so with a certain malicious glint in their eye, being a good little geek I downloaded the sample of it on my Kindle.

I got as far as the author both admitting he was an ex social media evangelist and that the web was entirely responsible for everything bad in the world before I deleted the sample without even getting to the end of it. We've all met ex-smokers, yes? Remember how irritating and irrational they can be? How they suddenly seemed to be rendered incapable of acknowledging personal choice? So too, ex anything else who suddenly decide they've been utterly deluded and need to tell the entire world about it. I want unbiased observations, commentary and analysis on a subject which has become so intrinsic to my existence, not the view of an ex anything. 

The second issue I had, was the intimation that 'social media bods' were incapable of acknowledging that the web had made it incredibly easy, as the Egypt situation has eloquently shown, that it is very easy to flip a few switches and completely remove the new shiny ability to communicate instantly. However, amusingly, all Mubarak has shown is that removing tech means either a) someone will create a system which will turn text messages into tweets or b) there will be a revolution anyway, because once a ball that size is rolling down the hill, well, don't get in the way of it and if you do, expect to get rolled right over.

Extrapolating from this, there is also the acknowledgement that the web has made it far easier for groups such as the BNP, KKK and EDL to convene and organise, in the same way as the UKUNCUT groups also have. I'm not arguing with that. I don't think anyone would argue with that. What I am arguing with is the stupid notion that somehow someone who believed in what those groups stood for would never have managed to find an address to write to or a telephone number to call, or even a zine to subscribe to, before the web. To think this is deluded. To ignore the intelligence value to interested agencies is also stupid. Zines cannot be keyword monitored. Emails and Facebook groups can. Letters cannot be intercepted as easily as emails. All ISP's are legally obliged to keep everything sent digitally for 12 months across their servers by an EU Directive - something the government paid £12 billion towards last year. Further to this, GCHQ are planning mass monitoring techniques in order to keep up with what's being said where. Anyone who knows the history of cryptography and intelligence in this country will only be shocked that it has taken GCHQ this long to get in on the party. One suspects the CIA have not been so backward. 

I acknowledge that monitoring in this way can be abused. So can telephone monitoring (hi, Mr Coulson), or, indeed, any kind of intelligence. Power corrupts and absolute power corrupts absolutely etc etc. But the simple fact is, anyone who thinks that anything they do or say on the internet is private is stupid. There are simply different levels of privacy. And in some cases, that is a good thing, as it allows the people who look after us and make sure we don't get caught in the crossfire to monitor and keep tabs on 'interesting parties'. The truly scary thing, perhaps, is that I don't know who keeps an eye on the people keeping an eye - or rather that I do know who keeps an eye on who keeps an eye and they don't perhaps know enough about technology and its limitations and capabilities to be able to make fair judgements when asked to sign warrants. And back we go to the Digital Economy Act. 

Once we've acknowledged absolute lack of privacy, what do we have then? An acknowledgement that as soon as a movement is big enough to be on a radar, there is no surprise and no secrecy. Infiltration used to be physical, by undercover police officers - now it's simply a matter of tapping on a keyboard and making sure IP ranges display properly. Simpler, one imagines. Less costly, also. But it hasn't changed the fact that intelligence gathering happens, it hasn't introduced anything new to the equation, it's simply changed the balance of the equation a little, perhaps moved power temporarily. 

Ultimately, the same things happen in the same ways, with the same people watching the same other people - the only thing which has changed which is the range of tools to do the job. The power balance hasn't changed, the rules haven't changed and the actual outcomes haven't changed (Mubarak would have fallen, I believe, without Twitter, blogs or Facebook), it is simply the arena within which we all operate which has changed.

Just one more thought - almost every single piece of technology which you use on the web today, from instant chat to webcams, from secure payment transactions to mass collaboration is directly a result of the need for those same technologies in the porn industry. 

Out of bad things can come good things. Out of good things, can come bad. But in the end, I believe it all balances. And if believing that makes me net deluded, so be it.

This post was entirely inspired by @curiousc aka Catherine Howe's wonderful post. In the reply I mentioned a server farm in East Anglia, because I honestly thought the government had gone ahead with their plans which were originally reported in Computer Weekly a good few years ago. Proper research (natch) resulted in the post above. 

Sunday, 30 January 2011

Another weekend, another social media PR disaster

Boots. I salute you. Because damned if you do and damned if you don't just really bit you on the behind.

UKUncut have been out bringing protest and humour to the streets again today. And Boots have received a visitation due to their alleged (I don't know enough about all this so am using alleged) tax avoidance. It appears, superficially, that while police were outside the door CS gassing protestors, inside someone was tweeting this (via @nksheridan). It appears to come from @bootsmealdeals and appears to be commenting on Boots attitude to the polices reactions to the protestors.

The account has now been deleted. As has @bootsstores. Now ordinarily, my reaction to this would have been woah! overreaction much, and to question why they simply didn't issue an apology on the stream, explain that it had been a mistake and carried on, business as usual, because deleting the accounts simply makes them look a bit stupid, because as the link above clearly shows, nothing on the interwebs is ever actually deleted. Ever.

But then you start to look a little deeper and you wonder exactly how deep the doing it wrong goes. And it goes quite deep. A quick riffle through the boots.com website reveals a blog (I'll not pass comment, it's not fair) and no mention of Twitter, at all. Even in the Contact Us bit. So thanks to other Tweeters, I discovered an account, which has also been deleted, called @bootsstores. The only tweet from this account that I can easily find is this one. Funny Donkeys. Yes, you did read that right. Also, note the user pic.

So, we've got one of two situations here, and neither of them is very happy making for Boots. 1) two accounts which are not actually being run by Boots officially, but are being run by employees are merrily tweeting quite company reputation damaging stuff (yes it's only donkeys but really? First rule of running an official company Twitter account - be friendly but not over friendly and keep it vaguely related to business) because commenting on police action is just not the done thing or 2) you allowed two accounts which were nothing to do with you use your company name and cause quite widespread confusion when those two accounts are deleted, because if they're not you why have you waited until now to get them deleted and if they are you why do they look so unprofessional?

Whichever way you tilt your head, there are some very interesting issues here. In the midst of a backlash against social media consultants, I would argue that now more than ever they are needed (as long as they actually know what they're talking about and it might be helpful is there were some questions somewhere which people could use to filter out charlatans), and I would also argue that Twitter verification is really rather necessary and taking it away leaving a gaping void is damaging Twitters reputation as well as other peoples. The potential for damage to a company not keeping an eye on what is happening on social networks should not need to be pointed out and nor should I need to say no Funny Donkeys.

But it seems I need to. So, no funny donkeys. If you're tweeting from a company account, make it clear it is, put a logo on it. And if someone sets up a Twitter account which might be mistaken for your companies official mouthpiece, hunt them down and ask them nicely to cease and desist and if they wont, get your Legal Department on the case.

Don't be a Boots.

Tuesday, 21 December 2010

Identity crisis

I use Twitter a lot. Stating the obvious, really. But it's causing a little bit of a problem, and it's not one I'm sure how to fix. And I am supposed to be 'the expert' in our organisation, so I am somewhat embarrassed and frustrated by my own inability to walk forth and say 'the solution is this, put it in the guidelines'.

The simple fact is, I'm a geek. So, I like the usual things stereotypical geeks like: XKCD, Dr Who, attending random sci-fi conventions, unconferences and bar camps, as well as attending assorted genres of live music gigs, concerts and festivals. Mix this with 1600 followers containing assorted local and national journalists, Heads of Department and Sections, Directors, Ministers and other various 'important people' out in the real world and suddenly it feels as though it would be quite an imposition to tweet that, for example, I thought Matt Smith was looking particularly fit in the Christmas Day Dr Who special.

Added to this that when attending events with hashtags attached to them, I tend to tweet at a rate of 20 or so an hour (or more) you can see where the problem lies.

When someone follows you, it feels as if you're a guest in their digital space. You're taking up pixels. The more people who follow you, the more this becomes true, the more the pressure mounts, to say something worthy, something important. You don't retweet things because no one else would find it interesting. You don't say anything about anything becaue no one would be interested and eventually, the very reason people followed you in the first place - because you are interesting - is snuffed out.

So here's my advice to other people wondering about the weird cross between 'personalisation', 'personal brand' and being yourself on Twitter. If you're the kind of person who has a lot of real life friends on Twitter, and a whole social bubble off Twitter, create a seperate account. Use it to organise D & D sessions, tweet from gigs and festivals, for posting that random picture. Chill out, relax, do what you always did. Set up another account for 'work' and make sure that there's some of you on there as well, but keep the geeky randomness seperate. But if the work you do is Ruby or something equally geeky that not all your friends will be interested in, don't be surprised if they follow your 'work' account and quickly unfollow you. They simply wont be interested in that cool bit of code and while the odd tweet here and there wont annoy, I speak from immediate experience when I say when the signal to noise ratio goes above a certain point, Twitter will no longer be where you can organise a quick present swap at Xmas - no one will be following you.

Most people wont have this problem. Most people are offline more than on. Most people can combine beautifully themselves and their work and irritate neither camp excessively. This problem, I think, might be a uniquely geeky one.

What has been fascinating to me over the last day or so is the kind of person who understands entirely why I've done this, and the kind of person who cannot understand at all. And the demographics don't break down the way you'd think. Non geeks understand, just as much as geeks do, though my geeky friends perhaps understand most of all as they're finding a similar collision of cultures.

There is a new world order out there. Being you is absolutely a good thing. An expected thing. It allows people to trust you, warm to you, understand what motivates and drives you. But there is a line, nevertheless, which must not be crossed and I have finally found it easier to draw the line myself, than expect others to do it for me.

The new world order isn't quite as simplistic and easy to comprehend as I was expecting it to be. I suspect there are some more challenges upcoming in the near future around what constitutes a friend, the connections which are made on social media which don't necessarily transfer into the real world, what happens when you get to know someone on social media, meet them face to face and have nothing to say......

I'll keep writing about them and sharing experiences, because I think it's important. No one is an expert in this, no matter what they might think, we all get caught out. Wrong account tweeted from, wrong thing said, a view harshly and clumsily expressed. Tweets can be deleted but words are still seen.

I'd like to think the world has space for a fluffy little geek, but ultimately, there is a professional expectation of a woman to be a certain way in the workplace, and so that way I will be.

Sunday, 12 December 2010

#lgovsm

2 weeks ago I asked on Twitter if anyone was running the equivalent of #nhssm for local gov bods in the UK. I was very specific about the social media aspect of it - it's social media which it is becoming incredibly clear is still a bit of a massive mountain for some teams in local gov to climb, there's a lot of frustration and confusion flying around by DM and it seemed to me a time and place to moan/rant/share good practice/celebrate success was a damn good idea.

I didn't want to run it. I'll be totally honest. 2 weeks ago I felt like someone had found the valve in the inflatable me and pulled the stopper, letting all the confidence I'd been slowly building rush away. Work events have not helped with this, though as time has passed and I've dealt with the expected emotions (even understanding they were normal emotions to have helped enormously) and I'm back, pretty much, to where I was before the meteorite landed on our team.

Dave Briggs from Learning Pool very kindly offered to set up #lgchat (Wordpress) which would allow local gov types to talk about anything and everything to do with local gov. I will be in front of my PC every Thur at 3pm if I can be because I think the discussions which will inevitably happen will give me great insight into how people outside local gov see us.

However. There are a number of reasons why after much musing I decided to kick out on my own and go back to my original idea. Social media looks easy to everyone outside local government. If I were paid a pound every time someone said a sentence with 'but you just....' or 'why can't you.....' or 'it's free and simple, what's the problem' I'd be a millionaire.

It's not that simple. I don't care what anyone outside says, it's not that simple and that's coming from someone in a team inside a Council where social media is about to become as normal a way to communicate, I think, as picking up the telephone. There is a sea change, somewhere in peoples heads, a complete sea change in attitude. But anyway, there are barriers, there are still barriers, there will always be barriers. People outside don't know about GovConnect, don't know about the internal ICT project queues, don't know about locked down PC's which mean you can't install Tweetdeck, don't know, perhaps, that 5,000 people switching streaming Tweetdeck to on, could potentially impact negatively on aging WAN's (and LAN's). Then there's the fact that Flash updates are often stopped, that twinkly websites wont run, that lots and lots and lots of Councils don't allow their staff to use the web outside of their lunch time.

For these reasons and a thousand others, #lgovsm is simple. It's going to be kept simple. There's a webpage where transcripts of the chats will go so people who can't get on the web at all at work can come and read and take part in the discussion off Twitter. It'll be there for the people who are in meetings or out with the girls. It's at 1pm so people can go onto Twitter in their lunch breaks without getting into trouble. There's no complicated flash websites or anything involved. And if you can't get onto Twitter cos it's filtered under chat on the website blocking software, well then the blog on Tumblr is there too.

There is a place for both chats. But one is aimed very much at the bottom, while I think one is very much aimed at the top. And I am the right person to be running the one aimed at the operational people, the people who make things happen, who make things move, who run under the radar, who by whatever means necessary get the tech to work so other people can speak across it. That's me. The other isn't, not yet.

So, if you work in local government and you want to come and chat, see you on Friday at 1pm. The hashtag is #lgovchat. The Tumblr blog where the transcripts will be held is here. W'll be running for an hour, we'll spend about 20 minutes per question which will be put forward hopefully by all of you. You can submit questions to be discussed on the Tumblr. You can DM them to me if you want on Twitter @loulouk

Very most of all, everyone is welcome. Directors, CE's, Heads of Service, Officers, Managers, partners, voluntary sector who work with local gov, all Departments are welcome from Childrens Services to Environmental Services. There's no money for training, none for conferences, none for learning. Time to learn from each other and perhaps accept that the experts in local government social media are us. We're it. The buck stops with us.

See you there.

Saturday, 4 December 2010

Turning a chrysalis into a butterfly (Twitter)

Used to be, someone saying 'she's such a nice person' made me wince. Used to be, being nice wasn't a personality trait people wanted to have. Connotations of naivety, stupidity, immaturity. No one can reach their 30's and be nice, there has to be some motivation, some manipulative reason, no one gives things for free without wanting something back.

It got old. Real old. And really uncomfortable, frankly. A curse to be dodged, unacceptable to demonstrate kindness. Hide it away, and get grumpier and grumpier because I'm appalling at pretending to be something I'm not.

Then I joined Twitter. You knew it was coming, right? Of course you did, if you're on Twitter. At first I thought it was just the mountain bikers who were lovely, sending kit off to people they'd never met cos they didn't want it any more and they couldn't be bothered to go through the hassle of actually selling it. Then, as I became more immersed in public sector streams and discussions, something became clear to me. For the first time in my life, I was a little bit spiky and a little bit sarky compared to most of the people around me. And it felt really really really good. But that's not the half of it.

There's the being smart thing. Everyone on Twitter with a few exceptions, is incredibly smart. Politically, technically....thousand different ways. Lots and lots and lots of incredibly intelligent people. All of whom are completely unapologetic about it. Comfortable with it. Don't flaunt it but don't hide it either. Bit of a revelation for a kid who's always been a little bit uncomfortable about admitting she knows stuff for fear of coming off as a complete smartass. Actually, to be honest, I got given so much shit at school for getting A's it all went downhill from there really. I just didn't want to stand out so I just didn't own up to knowing stuff. The first time I did a pub quiz with my other half and his friends (now my friends too, thank goodness) it was a bit of a revelation. People knowing stuff. Admitting knowing stuff. Competing to know stuff. Gosh. I knew none of the answers and it was fab. Utterly.

Essentially, those two simple things, suddenly being exposed to a massive amount of people who were nice and shared stuff 'cos it was the right thing to do' and who were smart and liked to think 'cos there's nothing wrong with that at all' have revolved my world.

Shy. Quiet. No opinions. Silent listener. Nothing to contribute. Head down. Invisible. Lacking motivation. Uninspired. Negative.

All those things. Especially the last. I told someone at work that the other day. They looked rather bemused. So they might. But I was. Terribly. And you know, there were reasons, and I'm wise enough standing where I do right now, to know they were good reasons and 99% of the rest of the population would have had the same life attitude I did, but nevertheless I'm not proud it took so long to flip things. I got bored and never learnt anything new to fill the holes. I got bored and never looked for challenges and things to absorb me. I was bored and couldn't see past the end of my nose in order to fix the problem.

You see, I didn't think I could change things. I didn't. Watching (seemingly) ordinary people do extraordinary things via Twitter means eventually there comes a slow realisation that actually, anything might be possible. You might be able to lose weight - person x is. You might be able to ride your bike further than you ever have before - person y did. You might be able to eventually set up your business and become your own boss - person z, a, b & c did. It's not nudge - it's something more than that.

The ability of social networking to expose hicks from dead end backwaters and families where aspiration is not a word ever uttered to thousands of people who do aspire,  do inspire, do strive, are driven, are nice, do try, are motivated, aren't negative?

The very demographics of the web currently mean that very few of you will know of the things I speak of. But if you do, then I suspect you too will know what I speak of. Social mobility. Looking from the bottom; up and asking the question, the fundamental question.

What can I do if I really, seriously, passionately and honestly, put my mind to it?

I'm 33 years old. I think, really, it might be a nice thing to do to try and work out how we can accelerate the process a little bit so it doesn't take the people I assume will come after me, quite so damn long to figure all this out. It's not a business plan. It's not a plan at all. But it's an acknowledgement, I think, that there will come a time when my current job or whatever comes after it wont be quite the right thing, despite my loving my current job and I suspect loving whatever may come after it, and that eventually, I must stop talking and start doing.

I only just grew my wings. But I'm going to flap them, because it's feels enormously selfish not to, somehow. Pick it up and pass it on.

Monday, 29 November 2010

BWD winter - one Council, two people, a lot of determination

Lots and lots of blog inches have been devoted to bemoaning the direness of local governments reaction to the winter weather we are currently experiencing. I can't rebut them all. I'm tired of rebutting them all, frankly.

So, instead, I'm going to explain what happens when a Council has a Director of Communications who understands social media and lets his staff have free reign (within reason), a Head of Communications who is supportive, endlessly patient and relentlessly cheerleads when needed and a PR Officer who just wants residents to understand exactly what happened last year, why it happened, that we've taken steps to ensure it doesn't happen again this year but acknowledges that if it does happen again, being in an arena where people are discussing that failure is perhaps far more of value than sticking fingers in ears and singing la la la.

Essentially, though, BWD Winter is a labour of love for two people - the PR Officer and me. I know it for what it is - a beautiful opportunity to demonstrate exactly what a combination of digital, social media, mapping, Flickr and YouTube can do when all resources are thrown at it and no punches are pulled. It's definitely love, because it's taken a lot of work and determination to circumnavigate our somewhat elderly Content Managenment System. It's definitely love because the PR Officer is frequently speaking to Highways and Grit Control at  8pm on a Sunday evening. Services between 9-5pm? Not in winter. So the communications systems have changed to reflect that.

It started with a Winter Services hub page on our website. Just, you know, bog standard really. Info about gritters somehow made interesting, awesome pics of gritters doing their thing (if you're into that kind of thing, some people are, who am I to comment). Then an internal email newsletter appeared, keeping Directors and Members up to date with developments and concerns to forewarn them of incoming issues, but also to celebrate successes. Lovely internal comms but no use to the residents.

Then, one morning, the PR Officer came bouncing up to me and asked if we could have a Facebook page. Yeah, course, I said. 48 hours or so later, we'd got a BWD Winter Facebook page. And no Likes. So off we went, all of our team, merrily commenting and throwing it into our friends streams. I'm sure there is a better way of seeding a new page or group into peoples consciousness - but we were experimenting. It snowballed quite quickly (ha ha ha) and 100 Likes later, in the middle of September, when snow was but a distant cystallised twinkle in the eye, we thought we might be onto something. The grit got delivered, pictures got taken, up they went. People talked and chatted and commented between themselves, and our PR Officer replied every time a question was asked. She still does. If she doesn't know the answer, she asks Highways. If she doesn't have any pictures she wants, she asks the gritters to take some. No professional shots here, just staff taking two minutes to pop outside with their 5 megapixel snapper. Content, magically appeared.

Then we figured tying it to Twitter might be an idea. It's tied to the FB page because we're broadcasting, of course we are, but we check for replies. Check for questions. Make sure no one is missed. But Facebook is the hub of the dynamic content, which in some ways considering the demographics of our area, is exactly the way it should be.

So, what else are we publishing on our Facebook page? Pictures aren't information, pretty as they are. So there's Met Office updates, school closure updates. There will be service updates on refuse and recycling collection should we get to the point, as we did last year, where the Head of Environment decides at 7am to pull the service. We'll explain that decision, we'll explain alternative collection points if we need to implement them. We'll also map them. We'll come back to that later. We'll explain about burst pipes in schools, we'll relay traffic hotspots and accident blackposts courtesy of the Gritter Control who will receive up to the minute traffic information - from the people driving up and down the roads - the gritter drivers.

It's not all data though. Not all boring stuff. There's a call for scenic photographs on the Facebook page at the moment so we can share the pretty. When the snow comes down properly, we'll hopefully be holding a best snowman competition - no monetary prizes though, only that all submissions will be published on the Council Flickr page in a specific set, and that the winner will go in a simple frame and be displayed in the Town Hall foyer. Momentary fame but a reward for bothering, nevertheless.

A few week ago, it came to my notice that people were publishing lots of gritting route info down in the West Midlands. @danslee and @sarahlay being the prime suspects. So off we went on an epic journey through 2 Departments and assorted meetings and negotiations, to get permission, get them hand drawn, get them to display properly using basic Google maps and get our aging Content Management System not to throw a complete hissy fit on loading something other than text, image or documents. It took relentless negotiating with people and tech to get those maps up. They're up. By any means necessary took on a whole new meaning. Mapping the grit bins has been simplicity itself in comparison, but a shining star in Transport still needed to run 3 revisions before being confident that most of the markers were in the right place, if not on the right side of the road. It's certainly brought asset mapping and tracking into the forefront of Highways mindset, which perhaps is a good thing? Certainly the bins will be numbered cheaply next year, and thanks to a discussion spawned by that, lampposts will be QR coded too, quite probably. Because perhaps the magic of social media collaboration between Communications and other Departments is not the actual conversation, but that the conversation on such things has been started at all. Bridge building.

So, now, our web hub has:
  • Basic information on gritting, why we do it, when we do it and how we do it
  • Maps showing the locations of all grit bins within the Borough which people are encouraged to feedback on if we've got it wrong
  • Maps showing all our gritting routes as a term of reference for those bothered to find out when we say on our Facebook page which routes we're gritting, primary or secondary
  • A link to a Facebook page with over 450 likes and 4000 impressions a day on busy days, where conversations, two way conversations are happening
  • A link to a Twitter stream being checked regularly for feedback
  • A Flickr gallery of gritters pictures, which will shortly be updated with residents scenic photographs
So what's the value of all this hard work and constant liasing and updating? Well. I guess this is where we find out.

With thanks to the PR Officer who started all this, @luciehigham, the Head of Comms who's been immensely supportive, @marcschmid, the Director who allows us a bit of lee way, @tomstanard and most of all to @leejorgensen, the bloke who puts up with me sitting at my desk clapping my hands excitedly when it works, and who helps me fix it by being calm when it doesn't. And whose righteous google maps hack means those grit bins are all on the same map instead of being paginated.

Teamwork. Even when we're heading towards having no money at all, that costs nothing at all. And some days, some times, on things like this, we've got it in spades. Cost of doing above = nothing. Happy residents feeling informed? Around 4,000 but we reckon word of mouth might mean just a few more.

Sunday, 28 November 2010

Revelations will be digitalised

Wikileaks. Who knows? Who cares? Out in the big wide world, who knows of Wikileaks?

Tomorrow morning, I expect to wake up to a BBC who have caught up. I expect there to be feet of commentary on the disclosed cables sent from Washington commenting on hiring hitmen, detailing dealing with defectors and endorsing and condoning the acquisition of passwords and encryption keys of UN officials. I expect analysis and investigation.

Half of me suspects I wont get it. Or, I suppose, fears I wont get it. The fact that the Guardian have been brave enough to pick the whole story up, publish detailed and useful analysis and make all of the cables available has staggered me - yes, they're a national newspaper, and yes, they've still got more credibility and clout than Wikileaks do, but still. Brave steps by the editor.

The sad fact is though, that reported or not, most of the BBC audience simply wont understand the enormity of the cables leaks. They wont understand that the Andy Coulson affair where newspaper reporters hacked voicemails to listen in on telephone conversations was nothing but a flake in a snowstorm. They wont be able to comprehend the jaw dropping audacity of a country encouraging diplomats to acquire intelligence that one assumes would have been used for eavesdropping and hacking UN officials. That's before we've got to the issues regarding embarrassing comments on 'teflon' German officials.

This isn't a revolution. But it is an entirely digital revelation. The enormity of this knowledge escaping into the big wide world will be lost, I think in the noise of the discussion about whether Wikileaks should be allowed to keep running. I think it will be lost in the hunt and the chase. I think distraction will be employed to bury the story by whatever means necessary.

But eventually, the elephant in the room for all governments is going to need to be acknowledged. The horse has bolted. Barn door not swinging any more, but tied on with bits of blue nylon string. Horse now galloping merrily down a beach through crashing waves. It's too late to stop Wikileaks. It's too late to wrest control back from people who don't like the way you do things. Democracy changed. The ways in which your electorate express displeasure with the way you use the power we accorded you, has changed. Scrutiny committees? Inquiries? They will still happen, but the true scrutiny, the real commentary, the ripping apart at the seems of the incessant need to dodge the difficult questions by people in positions of power, is no longer protected by the Official Secrets Act.

The simple fact is, I wont be reading about CIA and FBI indiscretions in 50 years time when Freedom of Information allows documents to emerge into the public domain. There is no buffer any more. No delay. No guarantee that the actions of the dinosaurs at the top will remain hidden until careers are ended and prayers are said for souls long ceded. No. Scrutiny is real time. Answers demanded in real time.

Revelations and revolutions. In real time.

Wednesday, 24 November 2010

The future will be digitalised

I've never seen anything like it. I never thought I'd see anything like it. This post isn't planned. It's not going to be cohesive, elegant or eloquent. It is, instead, a reaction to the events currently happening in central London and across the UK, as the nations next generation take the future into their own hands and draw their line - digitally.

Tweets from @ucloccupation, who at one point were suspended for too much activity by Twitter are an astounding example of the way social media can be used to get your message across in real time. The 100 or so students camping out at UCL are being peaceful. Entirely peaceful. Pictures posted to the feed including this one show young people doing what young people do......

Actually, no they don't. That right there, apparently, is the 'media table'.

Think about that for a second. Yes, this has been brewing for weeks and yes there's been some time to rally for the troops and organise the output and organise the events. But a 'media table'? Really? What the hell are we teaching these kids at university nowadays that they're so organised and switched on?

Of course, it's not the teaching. It's society. In our focus on the way society has become so celebrity orientated we forgot something - it's also become intensely media aware. We assumed everyone was taking the lessons from Katie Price and thinking that getting your tits out was the only way to acquire fame and success. We did the next generation a great injustice in doing so. And now we learn, now we see. The future generation took all we taught them, indirectly, about self promotion and branded perfumes and they learnt the lesson well. Then they took the lesson and they applied it to their politics, to their morals and their codes. They picked it up and passed it on, and passing it on as we speak, the network of tweeting students in occupation spreading. Talking to journalists without needing to pick up the phone. Using Twitter like a knife to cut through the noise and explain. Passing the account from hand to hand and producing soundbites from individual protestors.

The point?

Typing furiously. Using the tools. Channel shifts. Ways of communication absolutely changed in the future world where by any means necessary means choosing words and having the intelligence to understand the power of words.

The future will be digitalised.

Saturday, 13 November 2010

A little bird tweeting

I am naught but a little bird tweeting. I am not a journalist, I am a geek. A geek in love with words, yes, but nevertheless a geek. A woman who loves to describe, shape, evoke, revoke, aspire, inspire, play and provoke, but a geek, first and foremost.

Geeks don't like it when things are not 'fair'. I don't mean not fair in a tantrum rattle throwing way, I mean a basic human right violated, criminal getting away with it kind of not fair. Something done wrong, which could easily be righted, a thing unprovoked and unwarranted, undone.

On Thursday, a man called Paul Chambers lost his appeal against his conviction earlier this summer, under some random nuisance call legislation, for posting a tweet joking about Robin Hood airport being closed. No matter that the tweet was a written communication, no matter that it was a joke and everyone knowing the man who read his stream would have know this without needing to be told, no matter that he is one man writing in public what a thousand will have said in private - the conviction stands and he is saddled with a total £2000 bill as well.

Also on Thursday, a Birmingham Councillor posted a tweet inciting the stoning of a Muslim columnist for the Evening Standard and The Independant, also on Twitter. Gareth Compton apologised, used in his defense the comment:
Twitter is a forum for glib comment of the moment. It was a glib comment. Who could possibly think it was serious?
 If the Judge in the appeal for Paul Chambers cast doubt on his defense that he was not keeping up with news and current affairs, then one assumes this is also the defense Gareth Compton is using. So tell me, do tell me please, how it is possible that Gareth Compton is not being charged with anything for a 'glib comment' on Twitter which was tantamount to inciting murder in text, while a young man has been punished for life for doing exactly the same thing - except I think we can all agree that perhaps his comment was more obviously a joke, given the context?

Ah, but here we come to the crux of the matter. Context. Both these tweets are taken out of context, and as such contain no history, no attached framework which explains the context within which they were said. And lo! because legislation has not kept apace with technology developments, we now have a situation where we are using 80 year old legislation to prosecute 21st century commentary. Which, therefore, does not require context, but only allows a comment to be judged on what it is - a comment out of time.

So we come to this morning. Ah yes, I hear you cry, but you're biased. Well actually, I'm not. I've never spoken to the lady in question, until this morning I did not follow her, and though we know many people in common because this is the nature of Twitter, we did not know each other at all. I now follow her, and she now follows me. But this is inconsequential, as I have not read her stream at all.

The lady I am talking about, of course, is one Sarah Baskerville, aka Baskers, which is her tag on Twitter. The Daily Mail, this morning, saw fit to print a character assasination of someone, by name, in Quentin Letts column. It is worth noting the number of comments on the piece linked above. It appears The Daily Mails abhoration of freedom of speech extends to its readership, who are not permitted to express displeasure at the contents of the articles they are reading.

Baskers is a civil servant. She writes a wonderful blog. In it, she comes across as a rather intelligent, bright young woman, in a job which she admits she could try harder at but also admits is not glamourous or particularly frontline. So instead of descending into a spiral of self pity and demotivation, she has looked outside of her little silo and has decided to push the transparency agenda as hard as she can, involving herself voluntarily, and giving her time freely, to attend unconferences and bar camps and to talk to the geeks who are trying to do cool and funky things with data, in order to bridge a gap, a gap of understanding, of comprehension, of workflow and of civic mystery.

In other words, last time I looked, a shining role model of what Big Society is. Is it not? Is this how we reward the people who work for us not only 9-5 in front of a desk, but also out in the wild, telling people the good, but also occasionally the bad, and in the process gaining audience and credibility in their honesty? Is this the thanks we will give to a generation of men and women who see the right and shout about it, but also see the wrong and shout about that too - and then get off their asses and go and try and do something about it? Do we want sheep who will do nothing but what's instructed, never to think for themselves, never to innovate or find the edges?

Can I suggest to the Daily Mail that the roi on Baskers is not only monetary? That she is a link between the past and the future? That her way of doing things - honestly and openly - is the future that generation y are bringing en masse whether you like it or not?

Except no, I cannot. Because the comment thread is closed. And here we come to the root of the cause of all this noise. The fear. The fear that social networking, social media is untrackable, untraceable, rippling and evolving. Out of control? Perhaps in only the sense that everything is out of control, in its evolution. Could we have predicted the expanding capabilities of the computer chip 10 years ago? Should we have stamped on that development because we had no idea of where it would end? As a species, are we going to stamp on all things which we cannot predict, because we do not wish to see where the unsigned path will lead? Why is freedom of speech free only verbally, why is it becoming clear that freedom of speech textually is going to be a gnarly issue, attempts made to constrict and punish? Why has Twitter suddenly become the focus of so much attention? Is it because it is easier to read bursts of 140 and find the thoughtlessly posted comments, than it is to wade through every blog in existence? But reading only one 140 burst only gives a moment, not the context.

So here's the thing. I am going to ask very many people to tell me the good things about Twitter. The positive things. The life changing things and the little things which make peoples day. If social media is telling a story, well come tell me yours, because if you believe the media this week, Twitter is only negative, and I don't believe that for a second.

So, in the spirit of militant optimism, this is the line. I am drawing it. Time to fight back in black and white, to tell the story of networking, of entrepreneurs, of love and laughter, of connections and friendships for life, of lobbying and engaging with constituents, of doing business and telling people they've got jobs, of memes and hash tags, of all the things Twitter which has brought us, of all the conversations in sight and out. All things can be used and abused. Alcohol causes utter chaos every Friday and Saturday night. But in the interests of balance, I think it's time to pour a glass of wine, just the one, and to savour every drop, sensibly.

ETA: A story of the Gaza convoy hostages via my friend @annelidworm who used social media with others to bring the plight of his friend to the attention of the traditional media. Incidentally, I've met him once, but spoken to him, on and off, for well over 15 years - using social media. 

Tuesday, 9 November 2010

90 minutes (and the rest)

Social media, I am told, is for telling stories. So here's a story about what led to a 90 minute meeting played out through many media and communication channels, but which ultimately was about something as simple as asking a question, and receiving an answer.

It started with curiosity. Someone at work mentioned there would be a public consultation meeting on Monday evening (8th November). I asked our Director on Twitter if it might be okay if I went, because as someone who shall rename nameless correctly identified, us digital geeky types tend to understand the most complicated technology easily, but boggle when it comes to the vagaries of local government and democracy actually in action.

In the process of discussing this, @marcschmid popped up and asked me if I'd like to tweet from the event. I agreed, it's something I've wanted to get done from our official account, @blackburdarwen for ages.

In the midst of this #gab10 happened and I didn't really think about the mechanics of what we'd be doing, simply that we were doing it. I finally got around to mentioning we would be doing it on Sunday evening.

Monday came, and in the absence of @sturgey I attended the final planning meeting. The meeting might have been shouted about by the Communications half of our Policy & Communications Department but the planning, intricacies, paperwork, research, challenges, agendas and minutae were the responsibility entirely of the Policy half. It's the first time I've had the pleasure of working with them on something and it was a pleasure. Well organised, everything dotted and crossed - I left the meeting a little in awe, but also a little sad to find that tweeting was perceived to be a frippery, an irrelevance.

Time passed. Policies noise levels (we share an open plan office) rose throughout the afternoon to a crescendo and then fell away as the organisers drifted across to King Georges Hall to ensure everything was in place and look after the details.

5pm suddenly crept up. Wielding nothing but an iPhone (mine) and a mifi (using 3G) off I went. Arrived. Plugged in the iPhone. Plugged in the mifi. Watched the yellow flashing light. Watched the red flashing light. Experienced that sinking feeling which comes from tying to get a 3G signal in the basement of a Victorian building. Went outside, sat on the bottom step. Watched the lights, watched the Apple spinning circle. Time passed. Mild panic reared its head. Someone nabbed a technician working for the theatre. He couldn't help, radio'd someone who could. Time passed. I paced. Time passed. Got introduced to Tom Moseley from the Lancashire Telegraph. Stress levels slightly too high to be attempt anything other than briefly charming. Wondered off muttering about relays and network cables. Later discovered Tom had managed to find the only corner of the Windsor Suite I'd not tried for signal and set himself up comfortably. Time passed. Technician arrived. Found a network cable. Plugged it into the back of the mifi box in a vain hope. Hope dashed.

Sit. Think.

Call the other half of the web team. He delivers a laptop, summoned from someone somewhere. @tomstannard appears while I'm waiting in the foyer for team member to turn up. Try not to babble. Try to convey everything under control while quietly fretting. Team member turns up, saving me from acting as a temporary theatre usher. Set up laptop, plug in network cable. Start talking to the laptop, practically begging it to work. Tap in wrong password. CLONK goes the laptop. Cringe. Am sitting in the sound booth at the back of the room. Hunch down in my chair so no one sees me. Tap in right password. Watch it load. Watch it load. Time passes.....

Try and log into Tweetdeck. Nope. No joy. Finally concede that twitter.com in old mode is my best friend. Finally start tweeting, hot, bothered and slightly hyper, 3 minutes after the meeting starts.

25 tweets and 30 minutes, possibly 40 minutes later - I lost track - I'm exhausted but it's working. A new found respect for the media team who sit behind us in the office, as I realise how hard it is to hear words said, pick out salient points, ensure no skew or bias, distill to 140 characters, add the hashtag and hit the tweet button. On a track pad. Later find the mouse in the bag. Smile quietly to myself. Sit back. Watch. A room full of people engaged and discussing. Yes, discussing hard, deeply depressing, difficult cruel subjects. But here. Talking. Engaging. Discussing. Involved. Democracy.

The point of this post is that perhaps it is not the post you expected to see. It is the post of one tiny little cog in a massive machinery. Many people contributed to one girls ability to sit at the back of a room and watch, observe and listen and then pass it on to the big wide world. It is the mechanics of a process. It is teamwork (I saw some of our team members in Communcations actually doing their jobs in the wild yesterday for the first time), it is thinking differently, it is management at senior level having faith, it is Leaders saying yes and having patiemce, it is persistence and relentlessness, it is planning and foresight, it is acknowledging that people who cannot attend physically might want to attend nevertheless. But most of all, very most of all, it is simplicity itself. Document what you see, what you hear - and pass it on.

With thanks to The Guardian Society daily for quietly and unobtrusively making my day.

Sunday, 24 October 2010

The view behind the lecturn

It was like some kind of bizarre game of I have never. I have never given a presentation before. I have never used a projector system. I have never stood in front of a group of people I mostly didn't know and spoken, I have never stood behind a lecturn.

In the mindset of a woman who's answer to a large amount of questions is 'because it's there' or 'because I can' you would perhaps think that standing up in front of anyone and explaining what exactly I am involved with on a day to basis at work might be quite easy. Well, part of what I do. I was asked specifically to talk about social media and blogging in local government. It ended up, as you can see below, focusing quite heavily on social media in the presentation, though I spoke in greater depth about blogging and how it's been used and will be used in the future.

It's not easy. But it wasn't as hard as I thought it would be either, once I'd stopped shaking. I relaxed, the stats and numbers came without looking at notes and the usual ridiculous enthusiasm reared it's (ugly?) head. Actually, it was quite fun, and the interesting and challenging questions at the end of the presentation were a bit of an eye opener - I still assume everyone else is ahead of us or at least on the same page - it transpires some haven't even opened the book yet. The conversations afterwards were eye opening and fun too - though I don't still know why a man called Steve would spend such a ridiculous amount of time telling me I could leave the public sector and make a lot of money if I wanted to. It was an interesting perspective on an Americans perception of the value of working in public sector, mind.

My rather appallingly put together presentation can be seen below. I kept it simple because I needed to. There's an audio recording floating about somewhere which I might post at some point too.

Finally, I'd strongly recommend going along to the Northern Bloggers meet up which happens every month at the Old Broadcasting House in Leeds. Advice given, interesting talks, slightly geeky but not intimidatingly so. If you do, I'll see you next month because I'm a convert now too. If nothing else, they took a chance on a speaker they barely knew, were entirely complimentary in their feedback and as a result, should I ever be asked again, my first reaction will not be to run as quickly as my legs can take me in the other direction. Butterfly wings: flap flap.

Wednesday, 13 October 2010

>Hack it

 Verb// to cut a path through something.
Noun// no appropriate definition exists.
Source// Chambers online dictionary
Failure// to comprehend the nature/ethos/etymology or life approach of a really rather large amount of people.

//Once upon a time there was a film called Hackers. It showed a bunch of teenagers cracking passwords (obtaining them illegally without the owners knowledge by running dictionary look up programmes against a password entry field), logging into systems and changing them. Most notably, at the end of the film, they 'hack', by which I mean to say they gain access illegally, to the traffic light system of New York City. For reference, a situation not without the realms of possibility, as proved in Los Angeles, where losing control of only 4 traffic light hubs caused gridlock. "Hack the planet" becomes the rather ridiculous tagline of the film, inducing millions of script kiddies the world over to think they actually can.

//Even before that, there was Kevin Mitnick. A 'real' hacker, who infiltrated the security systems of real companies, at the time of his eventual arrest, he was considered to be the most wanted computer criminal in the United States. He used something called social engineering, which we'll come to later, to obtain passwords, hack systems, hack networks and copy protected data. In the traditional sense of the word, Kevin Mitnick was a hacker. In a rather more common turn of events than most will ever realise, Mitnick now runs his own computer security consultancy, Mitnick Security Consulting LLC.

//In the middle of all this, Loyd Blankenship aka The Mentor wrote The Hacker Manifesto. It was fuelled by an arrest and possibly quite a justified one. Who knows. Who can ever know. But the fundamental truths which eminated and resonated from his words echo down the years, and even now speak to the hearts of the kids who are now adults who never stopped asking the question. All of the questions, the big and the small, the easy and the hard.
My crime is that of curiosity. My crime is that of judging people by what they say and think, not what they look like.
Curiosity is not a crime. The direction it gets directed towards can make it become the motivator to commit a crime. The world changed.

//Hack. A word. It can mean many things to many different people. A lot of people think of the Mitnicks of this world when I say the word and I'm left floundering a little, trying to backtrack out of the corner I've verbally painted myself into, rather than explain the following, the subtle nuances, the blacks and the whites and the shades of grey, the morals, ethics and social engineering pitfalls, where manipulation becomes brain hacking others and where brain hacking yourself simply means 'temet nosce'.

//Hacking, to me and many others, is nothing to do with a computer network. It's to do with efficiency. Finding the shortest path to the quickest solution. It's about learning keyboard shortcuts so that windows can fly open and shut as if by magic so hands don't need to leave the keyboard, thus wasting precious time. It's about knowing you can hit enter on most text boxes to submit. It's about knowing that hitting U a few times in a country dropdown box will always get you to United Kingdom without using the mouse, but it's about so much more.

It's about learning the shortcuts. It's about the fact that most people turn left when entering a theme park, so always turning right and not having to queue except at the crossover rides, which can be circumnavigated by Q Jump tickets provided at the entrance. It's about standing at the right end of the platform on the tube, so that you are at the exit when you get off at the other end. It's about finding the side of the stage at a festival that no one ever bothers to walk to cos they're drunk and not thinking straight and having half a field to dance in to The Prodigy.

It's a thousand different things, from making your own cables to connect technology, to hacking your own brain so that you behave in a different way and become a better person. But social engineering is where I draw the line.

\\Social engineering. You may as well call it manipulation. The cold calculated process of looking at the human race as nothing more than data packets being directed by routers around a network, and picking those packets out of the network, draining them for all their knowledge, and then placing them back into the network none the wiser, while you run off and take the credit for all their ideas. Looking at people as sheep, and using it to your advantage by predicting peoples behaviour and then maliciously manipulating that information for your own gain. Catching someone at their most vulnerable and distracted and asking them a difficult question that you know is likely to ellicit an honest answer when it wouldn't normally. Seeing peoples motivations clearly, and dangling carrots in front of them, only to whip them away when you've got what you want from them. Pretending to play nice and not being honest about your motivations.

With geeks, real geeks, there is no guarantee of nice play. Social engineering was a term coined by hackers who are geeks who use what they know of the human race to get passwords and other 'helpful' data out of them. It is, essentially, the cold hard manipulation of a person.


That's the line. Processes can be hacked. Workflows. Websites to be more efficient and engage with people better. Big society, as a concept, is just a hack. A hack of the way society behaves, a massive behaviour change.


Ultimately, hack, to me, just means change something for the better, be that more efficient, more cost effective, more streamlined, more friendly, more engaging, even prettier.


It does not mean take advantage of the stupid people.

Tuesday, 5 October 2010

A whole lot of heart

Intelligence and heart. And social media, that's here too. But. Intelligence and heart.

I've hidden behind a computer for a long old time. I've kept beneath the parapet, never telling anyone what I thought, never venturing an opinion and sometimes I think never actually having one. I contributed to discussions only when others were drunk so they'd forget the words I'd say in the morning but grabbing the fleeting opportunity to test the water in expressing something. Anything.

Then someone asked a question. I knew the answer to the question. I knew I knew the answer but still I hesitated, because the person asking the question was a Head of Service and whilst I was entirely comfortable with expressing opinions with my then HoS, because he was my mentor and I trusted him and worked so very well together, I didn't know the person asking the question at all.

But I knew the answer. So I wrote the answer in an email. I didn't send the email for 48 hours. I came back on Monday morning, retrieved the draft and reread it. And I sat at my desk in my portakabin and I looked at the words I wrote, and I wondered who'd written them and then pressed Send.

The person I sent it to was @marcschmid

He forwarded the email to @tomstannard - I use their Twitter names because the conversation started on Twitter. A job became available in their team. I was told I had an interview over Twitter. I was told I had the job over Twitter. We still sort work stuff over Twitter too. And email. And face to face. It's as natural to all of us as breathing to use the right channel for the right time in the right way to get hold of the right person at the right time, depending on many different factors.

I explained this today. It got the usual reaction 'wow sounds like you lot have got the hang of this social media thing'. Well yes.......and no. But today I learnt that we can hold our heads high. That we are innovating in company, ever growing company, but we are still ahead some. That I was wrong in my assumption that everyone else was ahead of us. They're not. That we are using social media well and in the right way and I cannot take credit for that, all those foundations were built way before I came along.

But I also learnt that I know what I know. I think what I think. And it is the same as others think, I am not alone, I am not an army of one. I learnt that women can stand in front of conferences and speak and people will listen. I learnt that intelligence and heart are not things to be hidden, but things to be shown with no consideration for those things being unusual or strange.

I learnt. So much. I have 6 pages of notes thanks to the NWEGG social media conference I attended today. I talked and learnt from people, I discussed and enthused, and was enthused at. And oh, but there is nothing I love more than someone enthusing at me. It's the fuel that I need to continue to think, to continue to brainstorm, to continue the epiphanies. These are my dreams for the future, tell me yours, tell me yours, please tell me yours? What do you see? What would you want if there were no barriers at all? Imagine a world built from the ground up, what would you wish for? Can we create that, can we shape that, can we, is it possible? Why must we be constraind by what we've always done? I. need. that.

I need to wrap this feeling up and take it with me. I need to not forget. I am not stupid. I am not leading us down the wrong path. I am not speaking alone. I am not alone, I am backed up by research, great minds, innovative people, shiny people.

Intelligence with heart. Be smart and care. Don't be ashamed of having a brain which you enjoy thinking with and don't be afraid to admit that you care. These are the things I learnt from many many awesome people today.

For the sending of an email, for the pressing of the Send button, for the asking of a question, I am grateful.

Sunday, 3 October 2010

Illusions of transparency

In this digital world, it is very easy to give the illusion of complete transparency. You can chat on Twitter, post your holiday pics and general life pics on Flickr, if you're not careful you can broadcast every move through Facebook whether you like it or not, and you can tell people what music you listen to and what you like to watch via Last FM and YouTube.

All that information might make you think that if you looked hard enough you could find out everything about me.

You probably could. You'd need one key piece of information that you don't have because I have been very careful to keep my work life and the things which are not important, separate from the things which are, but if you didn't know that, you would think that I had laid my soul bare on the web.

I have not. I know that I have not because people reply to some of my tweets with such leftfield comments or assumptions that I splurt coffee everywhere in shock that someone could ever think such a thing of me. If people really knew me, then they'd never make that assumption at all. But here in the digital world, it's easy to think you do know someone, easy to think you have a working relationship or friendship, when all you have is shifting sand.

There are still some people for whom this is the case. I am one of them. I've met some wonderful people who I have chatted solely to using the internet prior to meeting them. The friendships have lasted years and still prevail, despite hundreds of miles seperating us on a weekly basis. Despite a suspicion of being odd for warming to someone before actually meeting them, I do not think I am in the minority any longer. I meet people I have been chatting to on the web who are not in any way 'fluffy' and there is an instant comfortableness, months worth of chat revolving around common interests providing a cushion against the usual initial unease of edging around new people met, trying to find common ground, trying to survive the small talk that I am so bad at it's not even funny. I think some of those will become something slightly more than acquintances and some of those will become firm friends. Some I might have become friends with if we'd never chatted online first, some perhaps not.

But it is easy to think that you know everything about someone. Easy to intentionally portray that you are being completely open about everything. But it is also easy to keep some sides of your life entirely private, locked off and off limits to all but those who know you the very best. We are all, perhaps, coming to terms with a new openess and a new way of working and relating to each other which seems to require a certain level of openess from us, but actually only requires us to be what we always should have aspired to be.

To be human.

Wednesday, 29 September 2010

#geekjoy continued

>Users on iDesk plc's ISP help desk: 30
>What year is this?
>1999

Geek boyfriend (what other kind would there ever be?) points me in the direction of his old workplace. I apply for a help desk agent job. I know nothing. I cram. I know something. I get the highest score in the entrance exam after a weeks training. I'm the only girl. By this point, I'm starting to wonder if I will always be the only geek girl. I've met other girls who geek, but to not the point of being completely entrenched in the shiny world, almost every move a digital one.

I help users of various ISP's sort their connection problems. I ask them to hold their telephone receiver next to the speakers of the computer and diagnose problems by the sound of the modem. It's still a sound which wrenches a particular feeling from me, of sounds lost, and times past. Evocative. I get customers who hear the female voice, ask to be passed to a 2nd line tech, who promptly pass them straight back to me, after being told their being put through to the 'expert'. They're not, but I'm as good as all the other 1st line techs.

The company has a games room. Nope, not that kind, thought there is a pool table down the hall, a room full of gaming rigs loaded with Unreal Tournament and Counter Strike. Someone throws down the gauntlet. Girls don't play first person shooters (FPS's). Well this one does and she snipes the boys asses all over the maps. The web has changed, people are using it, people are connecting to it, people are using ICQ to chat across it. Now the noise has started, the sheer mass of pages and people creating a digital cacophony of thoughts, opinions and pages posted and then never touched again, the web littered with the detritus of the geeks short attention span.

>Users on the iDesk plc's help desk: 300 or so
>What year is this?
>2001

2001. Team Leader of 15 people at the age of 23. Only in a dot com. So much shine, so much promise, so much enthusiasm and determination. Managing geeks when you are one is so simple, the motivation as simple as ensuring that everyone feels that they contributed to the final decision, that there is a democracy, that you will stand in front of them and take the shit as long as they don't give you any and respect that. Still playing Counter Strike, still kicking ass. Except now voice over IP (VOIP) technology has taken off and everyone has a headset and is talking. Including me. And I'm the only female voice for quite some cable length. And it's an issue. Of course it's an issue. I'm shooting the hell out of 17 year olds and I'm a girl and they.don't.like.it. Quit the game, wondered off to Everquest for a while. Pretty, shiny, but not shiny enough to make me stick with working out the complicated interfaces and mathematics.

Dot.com crash. Make someone 32 years older than me redundant. Take voluntary redundancy myself. Bubble burst and the bright side of tech turns dark. Heart sore. I loved that job more than was entirely sensible, my social life, my love life, my world. But it was so so good when it was good, empowering and confidence building.

>Users in the generic office: Some
>What year is this?
>2003

My friends are geeks. My girlfriends, well some of them are geeks too. So are my boyfriends, no change there then. We still chat on the internet, we still arrange big group holidays on the internet, we still live in the dark ages on the BBS we all use. Internet forums have arrived and gone from badly built difficult to understand mess to intuitive streamlined behemoths. I don't work in tech, but most of my friends do, and all of them are earning at least twice what I am. I can't code, I can't system administrate, I can't do anything quantifiable technical. So time passes and I have ideas and I talk them through with friends when drunk and brave but nothing ever comes from them. I am a girl, I am in admin, I am in my proper place in the world, spending my far better paid boyfriends money and accepting that this is the way the world will be. The fire has gone out because there is nothing there to fan it.

>Users in the admin office: 4 (all women)
>What year is this?
>2008

I've been drafted in to fill a tech post. Except it's really not a tech post, it's an admin post with a bit of techy stuff attached to it. But it's not data entry or copy typing which is what has been dominating the previous god knows how many years and so it's grabbed, and gladly. With it my interest in tech and it's ability comes back. Someone takes a chance on me. Someone understands that whatever I don't know I can learn and damn quick. Someone sees past me and past the job history and understands that I love tech.

I play with GIS and Map Info. I help people with their day to day Word and Excel problems. I fix the printer. Then I start to push the edges and make the mapping better, push it harder, ask what it can really do, how can we really represent and visualise our data. I discover I'm a data geek, among many other kinds of geek and disappearing into a spreadsheet makes me happy. I discover Facebook and it's a one night stand, I discover Twitter and it's a long term relationship. I start to wonder what the tech can do for us, whether they're just tools in the dry sense or whether they're tools for change. I talk to people, I write in here. I start to stick my head above the parapet at work.

I regain everything I lost when the dot com crashed. The #geekjoy and the deep seated belief that tech can change the world only this time is the right time, this time the rest of the world is on board, this time the bubble wont burst and it wont all fall down and this time I can switch into top gear, throw everything I have at it and things will change, magic will happen and the fire will continue to burn.

I love technology. I love geeking. I love connecting and linking and introducing and networking. I am the shyest person you will ever meet, but you wont ever see that except in words written down here. Technology enables me, a little geek girl with big big big ideas, to become the spark that lights other flames, the passion and the drive which gets things done and finished and wrapped and completed. Digital allows me to run on 4 streams at once, process all the data, learn as fast as I've always wanted to, to speak and be heard. It enables me to have an opinion, to be gobby, to test my new found confidence and my old love of all things tech and do something with it, make it tangible, stop talking and start doing.

I want to burn the envelope, screw pushing it. I want to turn the sky red, never mind blue. I want to inspire and enthuse and share the possibilities because the possibilities are endless, they really are, the only limitations here are ourselves, our human capacity to comprehend the sheer scale of the world as it opens up and all geographical barriers fall.


I am passionately, resolutely, irrevocably a geek. If I'm talking tech and digital, don't expect me not to be empassioned, fiery, or enthused. This I love and I make no apologies for it.

Tuesday, 28 September 2010

I'm going back to the start (#geekjoy)

Some of you will be too interweb young to know about text adventures, or indeed multi user dungeons, or the history of social media - and I mean the true history of social media, not the history that many think is the history.. I haven't been here from the start, but I've been......around. A digital whore, picking up systems, playing with them and dropping them again, staying with some for long term relationships, Ctrl+C'ing out on others after a brief dalliance on sheets littered with zeroes and ones. This is my #geekstory, tell me yours?

>Users in the college library computer section: zero
>What year is this?
>1993

1993 was the year I first saw a computer. None of my friends had computers. None of my friends were remotely geeky. I was so uncool in school, even the dungeons and dragon players seemed unapproachable, settled in the library with their incomprehensible analogue systems. I went to college and left the uncool behind, somehow, but the curiosity for computers didn't start here. My first interaction with a computer was with a Pentium 286 (I think?) running Windows 3.11, standalone. I learnt how to start software by clicking the .exe and that was it, because all there was was Word and it didn't really fan the flames. It was a box. I could write words on it and they would print out.

Underwhelmed, frankly.

>Users in the Babbage computer labs, ground floor, University of Plymouth: Many
>What year is this?
>1995

Two years. We didn't know then that the speed of development and change would carry on at the same pace, but so much changed in those two years that I got a glimpse, even then on the tour of the university campus, of what the future would look like. And it looked damn fine to a hick from a tiny village in the middle of nowhere in Somerset, let me tell you. Sparks. Curiosity. Macs before they got colourful or white, still at this point a dull beige. Aesthetically unattractive. But.

Netscape. The beginning of a long and fruitful relationship with something I later learned was a web browser. Pages with grey backgrounds. All black text. No understanding of how to use it, playing, clicking, following the spidersweb across the world. Back then, you had two options. Using a directory, the name of which I can't remember but I think might have been Yahoo, which listed, and yes, I do mean actually physically listed, in lists, every website known to man because there were that few then, or to follow the trail of little blue underlined words.

It felt like falling down the rabbit hole.

I can still remember the feeling. I was absolutely completely consumed with following those links. Disappeared into them for hours, coming out two continents and 7 conversations later with people on the other side of the world, asking them incessant questions, them asking me questions too. Nothing seedy, not yet, the incessant wail of Age/Sex/Location (ASL) hadn't filtered through the ports yet, just an innocence as people tried to find out what it was like to live on the other side of the world from real people who were really, actually, talking back. In real time. Type something, hit enter, there the words appeared for both of you to see. My partner in crime during this time? Another girl, as mesmerised as I. I don't know where she is now, but I hope she still geeks well.

>Users in the Babbage Sun lab, 2nd floor: Less than downstairs
>What year is this?
>1997

Another two years. Email is becoming prevalent but it's definitely not the first thing you ask someone for. Web addresses of companies are making their first debut on buses on the streets of Plymouth. Things are.....emerging from the underground? Was there ever an underground? I don't know. I sat with hackers, geeks and cool kids in a lab for 7 hours a day, playing with the tech, learning to use a command line and getting my head around the lack of windows, the lack of pretty pictures.

I discovered Bulletin Board Systems, chat zones, I crossed the country to meet other geeks, I talked into the small hours about absolutely nothing and I made friends that stayed. Friends who have gone on to change the world. Friends who have stepped off the world and off the grid. Friends who have pushed the boundaries of neurological exploration and disappeared down the rabbit hole too. Friends who own Ferraris and friends who build the games we play. Even, perhaps, friends who hacked the Vatican though I never knew if he was lying. The tale was funny to tell all the same. More importantly, I was in a group of people who understood my incessant curiosity, who tolerated my cross examinations happily and who were all, to the very last man, smarter then me. Because this was a lab full of men and I was the token girl, and this was a situation to become replicated later, many many times.They even danced on podiums next to me to Carl Cox and Paul Oakenfold. They lost it next to me on the dancefloor to Bon Jovi and Nine Inch Nails. Geeks. The few. The hardcore. But happy.

To be continued.......

Sunday, 26 September 2010

A friendly definition

There is always a sigh of relief when something I've been grappling with is picked up by someone else and the notion of the problem expressed far better than I can. Tim Lloyd is todays provoker of the sigh, with a link he posted to the issues GP's are having with friends versus patients versus patients who become friends versus....well you get the drift.

I'm struggling too but for different reasons. Back when the web was small, when peoples 'handles' would pop up in various places on usenet, web chat systems, BBS chat systems and game zones, you could be relatively sure it was the same person behind all of them. Some of them were hackers in the traditional sense and some in the modern sense. Some had police scanners taken off them in HMV in Plymouth. Some of them just loved taunting me by hacking my node on the network and making it play music - a fate worse than death on behemoth old Suns we used to play on. But there was a playfulness there too, and a big feeling of community. People crossed the country to meet other 'geeks'. People crossed the country to meet people they'd never met before, just for the luxury of speaking the same language as the people they were going to see. Geek.

The community grew, and people joined and left. Time passed. When we weren't looking, the web happened, forums and all that new fangled jazz. We all eventually caught up with Flickr, Facebook and Twitter. Communities drifted apart as the geeks suddenly discovered that a) they were suddenly cool b) there were geeks more local to them than a 100 mile round trip and c) as connections were made in different places based on different hobbies and interests.

The problem is, I'm still struggling with the same thing everyone else is struggling with. At what point does online collaboration become a friendship? At what point is it okay to offer a virtual *hug* (yes I'm old skool, and?) and at what point is someone not of the old skool where that was expected and a *hug* will result in a raised eyebrow and a 'get away from me freak girl'.

I don't know how to tell the different from the geeks who's hearts were absolutely always in the right place and the new school of geeks. The former are still there and I still adore and respect and admire. The latter are bandwagon jumpers, seeing tech as an an economic, financial and career opportunity, not a tool for social change, for engagement, for inclusion, for balancing playing fields, allowing people to do their jobs better and more efficiently, for empowering people and giving them a voice. It's possible to be both I understand this absolutely. But peoples motivations matter to me, and I am catching up with catching up with who is on the right side of the line and who is on the wrong side.

Which brings me to the point. Which is that I am slowly understanding that ideas are a commodity in this brave new world. That the girl who lamented to a friend 6 years ago that no one would ever pay her for her ideas and why didn't the world work that way and what was I supposed to do with all these ideas I had no idea how to implement, that I knew tech could make possible but that I didn't have the tech knowledge to actually implement - in this world right now, those ideas are valuable. Not in monetary terms, perhaps, but in ways that I am only slowly beginning to understand.

So, when the geeks inherited the earth, turns out things got more complicated, and not less. Inheritance means responsibility, means slowing down and taking stock, means that those of us who wear our hearts on our sleeves (not all geeks, I know this) are getting caught in the crossfire of other peoples agendas. I do not like this at all.

It's like swimming with sharks. I knew it would be. I didn't expect it to be so difficult to discern the sharks from the good people. And I am old fashioned, but I only want to collaborate with good people.

Saturday, 25 September 2010

If you always do what you always did......

If you always do what you always did, you'll always get what you always got.(Anon)
Thinking digitally and thinking differently. Big ideas and big changes in direction for public sector. But fundamentally, we are at the crossroads, and I'm afraid depending on your area, we're there right now. Not in a few months when you've written a strategy and done some research, but right now. Times aren't changing, they have changed. And if you stick to the same business approaches that you've always used, I think increasingly you'll find your returns dwindling.

Yesterday, through talking to various people, I decided that the phrase social media is one I'm going to try and step away from. Thankfully, it seems I'm not alone. We are communicating digitally, shaping worlds digitally, enabling communication digitally and reconnecting communities digitally. Social media is, in most peoples heads, Facebook and Twitter. It's so much more than that. It's the software my mate's building to allow people to easily self publish. It's sharing your photographs and getting feedback and unexpected praise. It's asking the hive mind what it thinks about x, y and z and getting a quick and sensible answer and it's about philanthropy done on a very small scale but done by people like you and me.

What I'm getting at is, the platform almost doesn't matter any more. The foundation is the web, of course it is, the zeroes and ones that flow beautifully through the system, the packets that fly, the routes that mimic the nodes in the brain. But it's there and it will stay and it will endure. It's what we put on top of it that matters, how we use this and our motivations for doing so to a lesser extent. But to use all this possibility, this massive capability can be boggling and overwhelming.

I owe a confession here. I'm feeling a little overwhelmed too. I'm a geek and I sometimes still struggle to think digitally. I'm not talking about the fact that I still buy papers and books. I'm not talking about my ability to pick up 90% of software programmes and play with them until I understand them......an approach I apply to most of my life these days. What I'm talking about is the ability to incorporate digital communications into everything I do, to weave digital tech into the way I live my life and do my work. It should come naturally to me, and in some ways it does. But in order for you to weave digital into public sector, you first have to understand public sector. And understand it well, from the operations to the politics, from the internal politics to the unions. So, although in some ways I suppose you could say I am a digital citizen (I registered to vote online, I order those books online, I watch and become involve in conferences online, I talk to friends, arrange social activities, get told I've got interviews for jobs online), I am also right back at the beginning in some ways.

So, my conclusion is this. Effective digital engagement and communication has to start with something else the web does well - collaboration and crowd sourcing. Finding the experts in each of your departments who've been there while and know the intricacies, and collaborating with them in order to enable them to make the decision about which channel is the most appropriate to use to give out any specified message. Communications as a Department should be the hub of everything, but the spokes must stretch out into every single other Department, with that communication being two way, otherwise all expertise of one type will sit in the middle, another type at the end of the spoke and never the twain shall meet. Which is pointless, frankly, and does no one any favours.

So. Thinking digitally. Turns out it's not as simple as I first thought. Neither is communicating effectively and efficiently. Turns out, in order to communicate effectively externally, you must first be an absolute master at communicating internally. And that being a perceived 'expert' in one thing can be the most humbling experience of all, because it reveals in glaring technicolour exactly how much you don't know about absolutely everything else. So, this is where I become unpopular. Because I am in public sector and I'm working hard to try to join the dots. How is outsourcing to private sector with no experience of public sector going to work? Maybe the right question is, where are all the private sector consultancies and advisors who have experience of public sector?

And yet. Here is where I lie my hat.

Monday, 13 September 2010

Networks & Nudging (cross posted to Mud in my eyes)

Sometimes two opposites collide.

I'm a fat mountain biker and a multi media communications officer. This post is about both these things because, increasingly, those two things are becoming interestingly intertwined as the reason I am fat and still mountain bike become something of a conundrum to be unravelled for central government.

It's nothing to do with me. It's really not. Except that when people start talking about things I have personal experience of, these days I get frustrated enough to want to set the record straight.

Paul Ormerod has written a 'pamphlet', which appears to actually be a report for the RSA (Royal Society for the encouragement of Arts, Mannufacturers and Commerce) called N-Squared. It tackles the government on it's recent assertion that nudging is the way to get people to change behaviours. I feel eligible to comment on this as, when I booked a hotel last night, the first thing I checked was whether it had a gym so I could get to ride a bike at least once in the 3 days I was away from my 'real' one. That, right there, is behaviour change for me.

Nudge comes from something called 'behavioural economics'. Don't ask. Instead, read this, which is the thrust of the matter, for me:
This essay argues that to be effective, the policy framework
for the twenty-first century must not only draw on the new
insights that behavioural economics gives us, but also needs to
be underpinned by an understanding between this and how
networks influence our choices and how these change over
time. Indeed, the impact of networks is potentially considerably greater than that of ‘nudge’. This makes creating good policy harder while offering huge potential for change.
My personal experience is that both are true. Except not in the way that these people seem to think. It's the combination of both, where one feeds the other that the thrust of the change is born.
Out there on the web are thousands of communities and they reside in very many places. Sometimes there is crossover. To understand how the web works is to understand how it motivates and supports and this is where the lack of research and understanding is becoming clear in central government and those who swim around it.

I use a forum called Singletrackworld. It collects a lot of like minded mountain bikers into one place. Rides are organised, old kit is sold, random arguments about politics and music are had, but there is very much a sense of community with the same people posting on a day to day basis and then a further circle of people commenting a few times a week on posts that particularly interest them. It's a group like any other, with the interactive dynamics that the Tavistock Institue so well defined, just like any other.

Some of those people are on Twitter. But the thing which Twitter does best is to connect people of people. So, some people from Singletrack are on Twitter. But the friends of the people on Singletrack are not on Singletrack but are on Twitter. And so boyfriends, girlfriends, riding partners, riding groups, sons, daughters, skills guides, DJ's, journalists and editors all collide in one loosely defined group on Twitter. They're in my mtbfabulousness list if you're interested.

They're the people who keep me on the straight and narrow. Actually, let me rephrase that. They're the people who kept me on the straight and narrow at the start, when I needed them. And I did need them. I was fat and horrenously unfit and I'd not ridden a bike in a long time. I didn't know I needed them, it wasn't a conscious decision, it was just that all I talk about for a good portion of the day when not at work is mountain biking and so this amorphous mass of lovely people slowly infiltrated my world. Some found me cos of this blog, Mud in my eyes. Some from seeing their friends chat to me. Some from the odd time here or there where they got added into a mass conversation about forks or flat pedals. Some because ideas of a ride out were being muted and some because of the girly biker community.

Twitter is a collision, crossing over point and shaper of new communities and networks. As a result, you find people who are also trying to keep fit and earn cake. As a result, you find other people who talk really quite a lot about mountain biking. As a result, when you don't want to leave the comfort of your sofa, you are constantly reminded of the benefits of doing so as other peoples ride reports flash up your screen. It's a great motivator. As a result, when you're feeling terrible, you can always have a quick moan and get picked up again. As a result, slowly but surely, going out for a ride becomes routine instead of a novelty and slowly but surely, your fitness improves and your world view and behaviour changes.

This is the importance of being inside something to comment on it. This is perhaps the responsibility of being inside something to be in a position to comment on it. If this works for me, would it work for others? I don't know. It seems people are writing successful books on half the story, but misunderstanding the other half because they don't use the mediums of which they speak. N-Squared hits the nail, right on the head.


In my world, my Twitter 'friends' are the people who have kept me going, kept me riding, kept me determined to get better at this ludicrous sport. They've advised, sympathised, calmed and encouraged, cheered and motivated and you know, without them I'm not sure I'd have ridden the route I rode yesterday.

Never underestimate the value of knowing others can. Never underestimate the power of following others. But most of all, understand that the key to behaviour change is a weird mix of technology, digital and sociology and psychology these days and more research badly needs to be done to get to the root of what works and is efficient, and what doesn't and is not.

Sunday, 22 August 2010

(NHS ) A communicative diversion

This blog has been quiet for a while. Things twinkle as they happen and I think 'I must blog about that, it's interesting' but it doesn't fit inside the remit of this blog, nor the other one, and so it never gets written. So consider this a pre-emptive shot in a volley which I suspect will take in health, politics, society, change, communications and social media. For me, those subjects are tied very closely together because I see health, politics and society through a social media filter, as most of my news and information comes from that source - but I don't think that negates the ability to comment on those subjects, simply that my view might be offset by 45 degrees. As the title might suggest, I'll try and give some indication on what the subject matter might be in an effort to aid peoples manipulation of the insta back button manoeuvre.

Despite never giving birth, the event in most womens lives which necessitates a reliance on the NHS, I've been unfortunate enough to require health assistance on a few occasions. Being the sort of person who'd rather avoid interaction with complicated services unless absolutely forced to, I'm the kind of idiot who ends up needing twice the help initially needed because I leave it too long before mentioning there might be a problem. Currently I'm playing collect the specialist. Which is irrelevant to this post, except that it's not, because this is why I have discovered a fatal flaw in the NHS communication system. Or at least, I think it's ridiculous. Others may know why this state of affairs persist, and I'd be appreciative of being disabused of my perceptions but frankly, it's a joke.

It just seems important in this assumption jumping age, that I make it absolutely, completely and utterly clear that the NHS has actually saved my life on one occasion, is responsible for my teeth not resembling a disorganised graveyard, ensured I could see when I was 12 and we couldn't afford glasses, have sorted out untold results of my tomboy leanings and have done all of these things with patience, grace and kindness in a framework which is clearly, and I do mean clearly, screaming and groaning under the pressure which us humans are putting on the system on a daily basis. They've done their very best in helping a rather complicated problem become unravelled, piece by piece, and yes, sometimes some people are not kind or gracious or patient, sometimes the odd one or two people in the system are rude, ignorant and insulting, but my experience, on the whole, comes out with a clear and flashing 9 out of 10. I would be absolutely lost without them right now.

So, disclaimers out of the way, please tell me this.

Why does specialist A who I see on a 6 months basis, communicate with specialist B, who I see on a 3 month basis, via letter?

They work in the same hospital.

They work 1 floor apart.

It can't be the audit trail. Email leaves trails. Emails are stored on servers which are backed up. Emails can be enterprise vaulted, compressed into tiny little kilobytes, and forgotten about until needed to be retrieved for enquiries or analysis. Emails, more to the point, are instant. You don't have to read them when they arrive, they can be parked. They can even be farmed off to your secretary who can filter them, decide which ones are important, and flag them for you in a nice colour of purple so you know they're not that urgent, or red if they are.

Letters are flammable. They are not backed up. They are one instance of something which when destroyed may as well have never existed. They take a while to be delivered, they cost money to be delivered, hell they cost money to be printed. They are inefficient, temporary, damp ridden effigies of a pre-internet age. (Disclaimers here are made for letters between non-professionals. I'm not for a second saying they don't have a place, I'm really not, we're talking about professional arenas here)

So why the hell are two intelligent human beings, smarter, way way smarter than I, still talking to each other like the year 2000 never happened? What am I missing here? Am I missing something, or do we have a health care system which may be so resolutely stuck in a pre-internet age that we're never going to get them out again? Who's responsible for getting them out? Do they understand IT and it's possibilities, capabilities and limitations? Or are they contractors, another example of the national rip off, geeks gone to the other side who see only pound signs and not the ability to earn a decent living but also change the world in the process?

Sadly, I suspect the latter. Sadly, because once upon a time, I didn't believe there were good geeks and bad geeks. The figures coming out of Whitehall in recent weeks regarding IT projects have finally smashed that belief into pieces. Now I know there really are good geeks and bad geeks and that we need to find a way for government and the public sector to differentiate and pretty damn quickly because otherwise we will be forever stuck in a world where the NHS is 10 years behind the rest of the world and operating inefficiently because of it.

And I don't want that, and neither, I suspect, does anyone else. Apart from those bloody contractors who I could merrily put in stocks.