Wednesday, 28 December 2011

My digital heroes of 2012 - no to #pandagate

#pandagate. Sounds ridiculous really. 12 faces of 2011 - the women the title blazed in H1. Bottom right of the photo montage, a panda. Not, by any stretch of the imagination, a woman.

Might not have been an issue had it not followed on the heels of the Sports Personality being completely gender blind. Timing and context, my friends, your two greatest foes in social media reputation land.

But; to happier things. Like my heroes list for 2011, because believe it or not, there are some women in it and believe it or not, there are some men too. Because believe it or not, that's the way the worlds mixed up these days whether you like it or not. It's a personal list, yours will be different. Feel free to add your own in the comments, disagree or post a link to yours in your own blog.

Src: Wikipedia
This is Margaret Atwood. She's on Twitter. She wrote The Handmaids Tale which was on our GCSE syllabus. She also wrote a few other books, the most memorable to me being Cat's Eyes. Which I told her. And which she graced with a response. And so I came to have a conversation with the author of a book which had quite a profound affect on me when I was a teenager. And that conversation has stayed with me, because of the ease and naturalness with which it was conducted, considering the age of the lady it was with and the medium it was across - a medium she uses comfortably and with great effect.
Got a grandmother who's too old for this computer crap? Send her Atwood's way.


Src: Wikipedia 
Martha Lane Fox. Apparently she's a 'figurehead'. Not supposed to be taken seriously. Not technical enough, not geeky enough. Just some of the accusations levelled. Which I think is interesting, as I can only assume it was purely accidental she built one of the first .com success stories which didn't go the way of boo.com. Evidently, it's incredibly simple to create a successful internet business, so simple we should all be able to do it. Except...no, wait...where are all these successful businesses? The lady isn't being asked to be technical, she's being asked to be digital. There is a difference, once I believe in passionately because it is, most definitely all about the people. The tech just spins the wheels and passed the packets.


Src: Wikipedia
Ben Hammersley. Flippantly referred to as Editor at Large at Wired (UK) magazine. Stealthily, quietly and ever so determinedly educating the important people on the merits of digital technology. I fell over the transcript of his speech to the Information Assurance Advisory Council. It is simple, powerful and true. I hear tell he's also now appointed to go do something to do with our new silicon roundabout Tech City. I anticipate great things. I assume that he will be accused of similar things to Martha. But figureheads are there for a reason, rallying calls issued by those with integrity and knowledge. In order for something to have direction and traction, it must be led. And leaders are not made.
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Src: Cyberdoyle's Blog
Meet Cyberdoyle. Aka Chris Condor. As her Twitter bio states, she's a bit familiar with fibre and not the dietary kind. She has a reputation as a campaigner but she isn't. She's a do'er. She is part of B4rn, a social enterprise comprised of herself and a few colleagues who are going to bring super speedy connections to the tippy toppy most cornerish bit of Lancashire where it merges with Cumbria and Yorkshire. Where BT wouldn't go if you paid them, basically. They're selling shares, digging trenches and laying the fibre themselves and making a whole tonne of noise whilst they're doing it. Digital role models? Right up there as a woman just doing what she does best. JFDI.



Src: European Commission
Neelie Kroes. Vice President of the European Commission and increasingly a name I keep coming across in digital and opendata circles. Undeterred by impenetrable cross border digital rules, regulations, terminology (I'm looking at you here France) and expectations she is ploughing a straight path through the lot and organising commitments to digital single markets, interoperability and standards, trust and security, speedy connections, getting everyone skilled up, using tech to solve social problems, opendata and what seem to be a thousand and one other things too. Dutch born, but somehow...very English in her way of doing things. Her direct and determined approach is winning my utmost respect.


Src: Wikipedia
I may not always agree with Facebook but watching Sheryl Sandberg stand up on a TED stage and tell it exactly how it is for women in the working world was a pivotal moment for me in understanding my own mentality up to that point. Don't have an opinion, don't join in, don't contribute, don't stick your head above the parapet. Someone might notice and then what the hell will you do?
Well, you'll have a career is what will happen. One you wont put on hold or take your foot off the throttle from because you might want children (or not), or you might be sort of quite ill (or not), or.....
The magic of digital is that her words kicked my ass into touch and I'll never meet her. Chalk one up.


This could be a picture of Emer or Julie, Andrea or Gladys, Shirley or Chris, Caroline or Jane. It represents an entity without a face or with many faces. Role models and mentors on a person level who have helped and listened, talked and coached, advised and pushed, encouraged and nurtured. Because of them, variously I am; more confident, more assured, more sane, more organised, weigh less, speak more, stand taller and think more. My world has widened and my thinking speeded up - but then it has also slowed down. I have understood what it is to be professional but also what it is to be human from these women and I am grateful to know them. Some of them I call friends. And I am blessed.


This year, I have sat in meetings and spoken about digital technologies all over the Council. From leaving care to foster care, from domestic violence to young parents support, from info governance in health to community meeting co-ordination discussions. To the last I have met professionals with integrity, honesty, and an unabashed acknowledgement in some cases of their own fear of the technology. I have laughed, encouraged and been completely honest in reciprocation. And I've left every meeting smiling. Not bad for local gov.


Inserted for comedic effect. But come on, far funnier than a freaking panda.





Tuesday, 20 December 2011

This is not a review.

This is not a review.

This is a commentary on modern life. I am currently on leave for the day. Long drawn out reasons - not Xmas related or shopping related, though I am using it to whip through HMRC related paperwork, tidy the house and generally make room for the tree which rather embarrassingly has not yet made an appearance.

I live in a turn of the century or so stone terrace. None of this new fangled brick here. The walls absorb the cold but once warmed keep us nice and toasty. The house needs a lot doing to it - it's work in progress. The walls are not as thick as you would expect and with families both sides of us and there just being the two of us, sometimes we feel assaulted by the by product noise generated on a day to day basis.

Mostly the sounds that drift through are of Bollywood movies, of calls to prayer, of the kids mimicing the sounds of prayer with little understanding of the shape or meaning of the sounds. Never is there the sound of recorders, Tomy toys or Strictly Come Dancing, nor is there pounding dance music emanating from the teenagers bedrooms.This would be because the teenagers don't have bedrooms of their own - these are two up two downs and the 4 children to my right all share a bedroom. I never hear the daughter, only ever the 3 sons. I have briefly seen the daughter pass through the garden and into the ramshackle wooden building in their back garden - but that was only once. I don't think she goes to school and I don't think she leaves the house. I don't know what she does. Sometimes I question whether she even exists at all.

They are Pakistani and the father is a pillar of the local community or so it seems. Groups of wise and elderly men come and go and the front living room briefly comes alight, showing men seated, arms waving passionately, words and thoughts flying and being meant.

On the other side is another family. I think Arabic though I am not sure. I never hear them speak and I never really here the children either. All I hear, occasionally, is the sound of the mother sobbing, a heart breaking sound. It happened 15 minutes ago and I tweeted about it.

Go round, go knock, take a cup of sugar, everyone suggested.

It's not that easy.

It should be that easy. I am a caring kind of person. Empathic. I feel for people very much and am a self confessed sap when it comes to sad movies. I've had to leave films 2 minutes early to fix my make up on more than one occasion and I don't really mind admitting it either - what's wrong with emotion anyway?

But her emotion is making me feel uncomfortable because I simply do not know what I should do about it. And I have come to the conclusion that I am incapacitated through nothing more than stupidity. I have tried, of course I have, to make eye contact, to say hello. The problem is, in order for a conversation to start, there has to be a response to the hello. There has to be some kind of engagement from the other side. And there just isn't. I can't even get eye contact half the time and if I do it is fleeting.

But that's no excuse for stopping trying. Not speaking English is no excuse for not making a connection. A smile is a connection so instead I'll try smiling and scrap the hello bit - maybe it's just not understood. A smile says a million things that would take hours to speak.

The simple fact is, I am not going next door to offer help because I am unsure how it will be received. I am fearful of imposing and intruding. I am awkward in my lack of understanding of what the right protocols are. I am hurting because I can't stand the idea of someone being in pain emotionally and not having someone to hug and reassure. But I don't know where to begin in trying to work out how to offer the care I would so like to.

As a footnote, in John Lewis on Sunday I saw a woman alone struggling with the contents of a pram and a toddler, the pram having evidently tipped over when the child had climbed out due to the sheer weight of shopping on the back. I did not hesitate for a second in asking if she needed help and was fine with her answer that she did not - it was an easy exchange, unmired as it was by the removal of knowable social mores.

I don't have the rulebook for the interactions that where I live demands of me. It's not as simple as knocking on the door. It should be. But there are language barriers, cultural barriers, gender barriers that I simply do not know how to navigate.

And it seems to me I am not alone in this and it seems to me, we should be focusing a little more on understanding and navigating these situations and a little less on offending people. So if anyone has suggestions on how to navigate such situations as these, please please please comment. I feel about as confident in my own ability to do so as a dead chicken.

Thursday, 8 December 2011

Digital dreams

@benjoda mocks me for getting excited about discovering a pdf aggregator which saved me a lot of time and presented things efficiently and effectively.

He's going to hate this post with a passion. Because in it, I am going to indulge something which has been missing for a while - and it is passion. For digital. Because it is what I am, who I am and what I do.

At the end of the 18th and beginning of the 19th century, this country experienced an acceleration of thinking, developing, innovation and JFDI arguably never seen before (yes, flinty, hence the slight give). It was distributed equitably in the spoils which emerged, at least geographically - I know this as I have walked beneath key stones from Edinburgh to York, Bristol to Exeter which have born roughly the same dates, leading to great palaces of learning named libraries - the 'giving back' method de jour of any self respecting industrialist.

And so, almost exactly 100 years later and what do we have? I passionately believe, a digital revolution. A monumental shift, not only in the way we conduct business, but also our daily lives, with the potential to shake the very foundations of the world, economically, politically and yes, even perhaps what it actually means to be human. Married with the scientific research discoveries which mean we can control physical objects with a thought, that we can see the unseeable and know the unknowable. As we strip away the layers of mystery between us and the stars, the skies, the sand and the snow, are we turning to a manufactured, invisible and unquantifiable digital space to satisfy what is perhaps a coded embedded behaviour in humans - the need to not know the future, to be uncertain, to see no guarantees?

So what will this digitalists leave? Industrialists took care of their workers, relatively at the time, by providing roofs over heads, opportunities for learning and personal development, and eventually education for the young. In their own sweet way they enabled social mobility, by ensuring that the generation beneath the workers spinning endlessly in factories were educated to a level where basic numeracy and literacy were possible, encouraged even, where it was possible to use education as a way to change their futures and to level up.

Digitalists have a number of options. Hack days, I think, are a shade of this in that it is an opportunity for developers to make contacts yes, and it is an opportunity for developers to make apps with useful data which will no doubt be marketable products, but the fact still remains; free time, free thinking, free bodies. A model which involves an exchange of something where both benefit.

But they are small. And in time, the memory of them will disappear. They are not, in other words, the equivalent of libraries still standing 100 years later.

Which begs the question, what will digitalists leave? What will be their legacy? Will they acknowledge their power and their genius, the collective wisdom collision that seems to happen once every 100 years and decide to collaborate and do something wonderful for no other reason than to further humanities development, or will they be oblivious, wrapped in the push to better the tech, better the tools, and forget entirely that humans use them?

I'd like to think the digital crowd are only just getting started.

Wednesday, 7 December 2011

How not to win followers & influence people

Call it round 2. Call it an explosion of sheer frustration. Call it what you want. Here's my top 10 things which are irritating the hell out of me this week on social media and Twitter specifically. If you do these things, you'll probably get away with one or two. Do all of them, and either I've already unfollowed you or I'm about to. Am I alone in feeling this way? That's for you to decide.

What goes up must come down. Specifically, nurture your relationships built on social media through thick and thin. Because if you drop someone on your way up, be sure they will have no sympathy, no time, and no retweets for you on your way back down again. Time and attention are precious in the new world order.

Neither a borrower nor a lender be. Or in this case, only the former - the latter is positively encouraged. But don't pretend someone elses tweet is yours, use MT if you've modified the tweet you are retweeting or add your comment after a < or similar. Attribution is the basis of social capital. Don't steal someone elses capital. It makes you look stupid, because I'm assuming you have nothing to say for yourself.

Say thank you. For kind comments on blogs, for retweets on Twitter, for citations in articles. It costs you nothing, no one has any means of knowing if you meant it or not, but if you don't, it's noted. And if you're an organisation on social media, times this by 1,000. Barriers to engagement include ignorance.

Man up if you cock up. If someone tells you auto-correct has failed, thank them. Then, either delete the original tweet and repost a corrected version or apologise, acknowledge the typo/error and then repost a corrected version. Pretending like no one saw the mistake is just dumb. Your cock up has been seen by 100's if not 1000's by the time you've noticed it.

Don't hammer bent nails. If you're getting drawn into an argument, take it to DM. The damage to your reputation, apart from anything else, will be permanent if you don't win, and the risk is just not worth taking. You can't delete the conversation. And meanwhile, everyone who follows you both is watching and reading with mountain horror while vowing never to do business with you again.

Don't ask people to retweet your stuff. Especially, don't ask people to retweet your stuff on email. It makes a mockery of the social capital built on Twitter and for some of us our genuineness is something precious - asking us to compromise that is going to make us deliberately not retweet you even if we do agree with you. Geeks, especially, will respond badly to requests like this.

Don't email/phone/write to anyone in my team offering to train them for £400.00. a) it shows you have done no research whatsoever (a quick trawl of our front page would show futility), b) I have checked your Twitter account and seen how much you 'use social media to maximise your networking and money making potential' c) if you think you only need to spend 10 minutes on Twitter a day you're a numpty. Sorry. Conversations don't have defined time slots. You're broadcasting.

Don't use the word brand. Ever. People are not brands. People are messy, noisy, opinionated, unpredictable mistake prone stupidity in a skin wrapper. We make mistakes. We make inappropriate comments. Just deal with it and stop trying to make social media the digital equivalent of an operating theatre. Engagement doesn't happen with robots.

Smile occasionally. In other words, be light hearted. Crack a joke. Link to a silly video. Tell me your daughter just learnt to count and you're grinning like a loon. This ties into the above but be human. Please. I don't want to follow a bot and some humans are starting to suspiciously resemble bots. Bots get banned. Don't make me ban you.

Play nicely. Play genuinely. Play freely. But most of all, play.














Tuesday, 6 December 2011

Before a review, a preview

Someone on the #pr tag asked last night what our predictions were for the future.

I said that PR would be going into a tailspin as it realised everyone's attention span was so reduced that they needed to do something really special to stand out.

I suddenly realised - more and more people are becoming just like me and my friends have always been. We've always fast forwarded through adverts, seeing them as an intrusion. We've shopped online for Xmas presents since at least 2002, for some long long before. I last remember battling with crowds in Croydon somewhere back then with a streaming cold swearing never again - and thanks to the web there never has been again. I concede that while it was only a small minority of us doing that it was not an issue for British retail, but I'm damned if I'm changing a 10 year habit just because everyone else caught on.

Anyway. I don't click on ads on the web. I don't notice ads in magazines. It's usually tech adverts which leave me open mouthed on the TV - a tradition carried on since the very first Orange advert which I loved to pieces.

Ads need to move me. They need to grab me. Otherwise they just blend in, merged into the noisy background of a life with so much input now that I'm having to sift ruthlessly through it or it will take over.

My trajectory through the web has been a long one, as my massive footprint under various pseudonyms shows. Increasingly I get the feeling that my journey is being replicated by the masses behind me but with a delay of 2 or 3 years. So when I talk about consuming masses of information, maybe I am alone in having the issue even to start with. Maybe when I talk about login fatigue, I am alone in experiencing it.

But I am increasingly becoming aware, as Clay Shirky rightly identified, everybody is coming, and PR, especially PR is going to have quite a challenging job to deal with and manage that.

Of course the biggest issue of all here is what happens when Facebook inevitably fractures as a collector of internet identities - because at the moment, all the people you want to talk to are gathered, pretty much, in one nice, easy to understand and easy to reach place.

If Facebook fractures, I have a suspicion things will not be so easy, that social graphs will fracture, and that instead of being one mother ship, there will be a million pods, all tied together by one login which does not have a physical place to gather, and marketing will once again become a niche targeted thing and not a massive convenient broadcast type thing.

I could be wrong, of course. I hope I am. It's more fun for me that way - who the hell wants to be able to see the future right now when not seeing it and watching it develop is so much more exciting.

Friday, 2 December 2011

What IQ gives a city Mensa membership?

I'm fascinated by cities. I lived in Plymouth for 3.5 years and in London (not Essex) for about 5 or so. I loved them both in different ways, though comparing Plymouth to London feels vaguely ridiculous.

Anyway, discussions of definitions of city should be left for another day. I want to think about what makes a city smart. This post was prompted by catching an update on how London cabbies are using social media to update each other and how the network has grown from the 2 cabbies who hatched the plan, to the 400 they currently have registered. As an aside here, this led me via the Twitter account to the website for tweetalondoncab which makes my eyes want an eye bath quick smart but lets not cast aspersions where strengths evidently do not sit. I've got more chance of voluntarily wearing mascara than passing the knowledge.

Park that thought for a moment (ha ha ha, *donk*) and move instead to the the Victorian sewerage tunnels underneath London.  A ready made duct system, which combined with the underground subterranean rivers beneath London, covers hundreds of miles hidden away beneath feet, little thought of, but much relied upon.

Then there's the obvious. The tube. Or rather, the tube and its little brother, the post office railway, the combination of which cover approximately 270 miles of track and are the object of obsession ranging from being able to name the location of every station on the network to photographing every 'ghost' station.

So how is this relevant? From Traffic Wardens to bus drivers, cabbies to sewerage, to me what makes a city smart is not how many networks of varying descriptions a city actually has, but how those are used. Perhaps back in the days of the Industrial Revolution having an asset such as sewers was a sign of a forward thinking city but these days our assessment of a city fit for purpose revolve more around its ability to host an Olympics and how many wi-fi access points it contains.

But these are distractions. In the same way we are all learning to hijack each others networks, to essentially buy our way into the value other peoples networks contain, in which we value the networks people bring to their jobs, we should value a city on its ability to utilise the existing networks within a city.

Take for example, the Highways Agency traffic cameras used to inform networks where traffic incidents were without needing to be on the scene or rely on someone being at the scene taking the initiative to inform someone. What a waste to only have authorised eyes accessing such information - why not distribute not only the access but also the responsibility for monitoring issues on such cameras out to the local people who have to pass by those places monitored by the cameras each morning on their way to work.

Intelligent cities enable dual or even triple use, and they distribute responsibility to the masses.


Then there are those cabbies. Cabbies get everywhere and they get paid to go everywhere more to the point, though if Londoners are to be believed they go everywhere that is North and nowhere that is South (and my personal experience after being evicted from La Scala at 4am and attempting to get to Dulwich bear this out). What do those cabbies see in the process of their journeys across the metropolis? Do they see the patterns above ground that those who traverse the same paths day to day can only see? Do they see the errors in those patterns, the missing person from the always standing there who wasn't supposed to be on holiday this week? Or the phase change, even, in the traffic lights around gyratories which perhaps wasn't planned?

Intelligent cities take advantage of the familiar and predictable and enable error reports to be made instantly and easily.


Sewers. An unfortunate necessity in the ever more clean and surgically detached digital 21st century. We don't like to think about them, we don't like to talk about them. But what could they tell us if we sent nodules down there with sonar capabilities which bounces and bounced and mapped the landscape above them, between the tunnels and the streets, so that engineers would not need to consult ridiculous amounts of land registries and wait for the data to arrive - instead they could communicate this to those who require it, the utility companies, who would never again accidentally slice through, perhaps, the cable that they did not know was there.

Intelligent cities look upwards from beneath as well as downwards from above.


Crime. Cities are crime hot spots - so many people and so much to steal. So many tourist too busy gazing open mouthed to notice the brushing too close and the hasty getaway. Above all cities now, layers of connectivity in the form of 3G, or of free wireless, or as Google has shown, open routers, all keys to the door of location. Reporting crime, or even accident often starts with 'where are you?' for how else will assistance reach you and how many of us are 100% confident that we could fire back an answer immediately, if at all? So no system to hit a button on a mobile and triangulated instantly, transmit that data to the nearest ambulance control centre, to be recorded, linked and assistance despatched while the controller on the other end of the phone deals with the weird intimacy of preventing death before assistance arrives.

Intelligence cities see the invisible networks and hijack those too, in order to be more efficient.


The potential for expanding the IQ of a city does not require any physical expansion. We do not need more houses, greater history, more majors nor faster connectivity in order for our cities more intelligent. Instead we simply need to consume our surroundings differently, look at them differently, understand them to be different and know that if a network is only serving one group of people it is a missed opportunity, a potential calamity, a missed cost saving exercise.

Thinking differently isn't just small. It's huge. My only question is, who is going to step up and take the lead?