But of course we don't.
we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.
Further reading further reveals:
In the U.S., we may ask for your Social Security number (SSN) but only in limited circumstances such as when setting up a wireless account and activating your iPhone or when determining whether to extend commercial credit.
An SSN in the States is the equivalent, I think, of our NI numbers. Pretty personal stuff, sort of the equivalent of our NI numbers. No mention made of any security measures which will be taken to protect this information should you be stupid enough to give your SSN to a music service.
Onwards and we find a section on how Apple use personal information. It's not pretty:
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Apple, you may not opt out of receiving these communications.
You may not opt out. One assumes then, that it's not enough to force me to agree a new term and condition whenever I use iTunes or download an app on my iPhone. No. Apple want us to agree to any new terms and conditions quickly, because of course it's in their interest to, and so they demand permission to email you whenever they wish to tell you this. Despite there being a perfectly adequate alternative to it.
It gets worse - Disclosure to Third Parties;
At times Apple may make certain personal information available to strategic partners that work with Apple to provide products and services, or that help Apple market to customers.
Who are these strategic partners? May we know whether this includes the aforementioned SSN? No we may not.
Think this is appalling? Be glad that most of you reading this are in the United Kingdom. You get different Terms of Service to the US and they're much better than the US's in some ways. Apple can't terminate your iTunes account on a whim with no justification.
By this point, I suspect some of you might be a little bit cross with Apple.
You agreed to the Terms of Service. Chances are, you just didn't read them. Don't be mad at Apple, don't be mad at them destroying your illusion of trust on the internet. Instead ask yourself this:
If I'm not bothering to read the Terms of Service, does it a) mean I deserve every breach of my privacy I am on the end of or b) that laws and guidance regarding Terms of service are too lax and need to be changed so that we do bother to read them.
I'm settling for a) because I am an old hand at this and I have watched Terms of Service go from 1 page to too many to count over the span of 10 plus years. I acknowledge every time I click on Agree that I am conceding that yet another faceless corporation is going to be trawling my website browsing history and personal details, movements and shopping habits - and that I am almost forced to agree to this if I want to use the same technology or websites that everyone else is using.
I suspect some of you are not quite so jaded. Go do something about it - I hear Sir Nigel Shadbolt is having a bit of a push on such matters.
In the meantime, call me odd, but I'm only surprised by Apple collecting my location data in as far as I am shocked no one else is doing it.
I deserve everything I get.