I've just read this post from @amandacomms (don't just read that post, there's some really good stuff in there from the woman who brought you #gmp24 - she's another #jfdi innovator, we need more like her).
This isn't a cohesive post because it's New Years Day and well, I'm a little sore around the edges but I read that post and I thought 'she's right, there's no money and we do need to do more with less so exactly what do we change, how do we change, to ensure that thast happens'.
Something I'd like to investigate and chew over further is shares resources as well as shared services. If there are, say, something like 50 local authorities in England (I know it's more but I can't bear to get into Metropolitans and Municipals and suchlike today) then I'd imagine that at some point during the year, all of those authorities might want to communicate the same thing to their citizens at the same time. Or, for example, 3 might be having local elections at the same time. Instead of each individual authority coming up with new marketing and communications approaches, it seems to me that combining back end resource might be a good idea.
Of course, it comes back to social media which doesn't have geographical barriers, in theory enabling such collaboration easily. But the end users we want to see the campaigns are geographically fixed, but can crosss over, and in the case of Twitter are in one massive melting pot. And yes, people who follow @blackburndarwen are ostensibly only going to be local residents but a RT passes it on out into the masses and I'm simply musing here.
I am thinking very specifically of the Greater Manchester Polices magnificent 'Drunk and Disorderly Inn' campaign. Every police force in the country, one imagines, wants to reduce the amount of 'check in's' each night to their cells. If we all have less to spend, cross resourcing seems sensible. But I am struggling to think of campaigns away from heath and policing which would benefit from this approach i.e. local government, apart from local elections and citizen engagement and cohesion - are these local things which should be contained in a local bubble or is local voter turnout something which can be tackled with the same campaign in Blackburn with Darwen as it could be in, say, Peckham or Streatham? Are the messages needing to be sent the same?
I don't know. If you do, please shout. It's just another case of dropping a message in a bottle into the great digital sea, and seeing if it floats.