tag:blogger.com,1999:blog-7018371774869383950.post7054615338111443391..comments2023-09-20T16:55:09.433+01:00Comments on A Shiny World: Telling the truthlouloukhttp://www.blogger.com/profile/11562093751876067547noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7018371774869383950.post-75186438222057502032011-04-03T21:55:20.075+01:002011-04-03T21:55:20.075+01:00I like this very much, because it's human, and...I like this very much, because it's human, and compassionate, and it sticks to a topic and explains it so other people have a chance of 1) understanding you and 2) deciding to join in and help you.<br /><br />Please do not be afraid of having a digital inclusion discussion within your own organisation. The best thing about social media tools is, once you understand them, they become an astonishingly quick and cheap way of doing things that are really good. The important thing, though, is the 'really good' part. If you want old-aged pensioners to get a flu jab, you won't be able to find 'em on Facebook. But you can find teenagers, and say 'are you bothered about your Nan? Does she get sick in the winter? Have a word with her, please. Tell her about da da da'. <br /><br />This is only one example. It's a community service. What we care about (which maybe business doesn't) is social outcomes in familiies and communities. We are talking to people who live together, go to school together, work together, love one another, have fights, give one anothr colds, get one another pregnant and so on. <br /><br />Please, anyone who has the power, have the conversation in your organisation about how you can you use these new tools to reach people and give them information, but also touch them emotionally, in down to earth ways, like a big organisation couldn't do before. <br /><br />In a year when we're being pushed to do more with less, it's a very kind and considerate and focused thing to do. Social media in local communities is truly cheap and cheerful.Gordon Raehttp://twitter.com/socialtechnonoreply@blogger.comtag:blogger.com,1999:blog-7018371774869383950.post-63877111096456571462011-04-03T21:40:03.567+01:002011-04-03T21:40:03.567+01:00A very good post. We need to teach people about th...A very good post. We need to teach people about the tools, but we also need to reassure them that we won't chop their arms and legs off if they make a tiny mistake along the way.<br /><br />What holds some organisations up is the fear that senior managers have of these tools. They instil that fear in others via their rules and strict policies.Nick Moyeshttps://www.blogger.com/profile/14599323124554819580noreply@blogger.com